Event Agenda

Monday, 22 June 2009
Executive Regulatory Training
This one-day, interactive workshop will train attendees how to assess the available mobile money business models, understand the regulatory environment and choose the best model for a given country. For more information, please click here. (There is an additional registration fee for this event.)

Mobile Money for the Unbanked (MMU) Working Group
Open to mobile operators, the MMU Working Group has been created to stimulate knowledge sharing around mobile money services and discuss commercial experiences, workshop challenges identified by the industry and agree solutions. For more information, or to register, contact mmu@gsm.org.

Tuesday, 23 June 2009
Go To Market Strategies & Unbanked Markets

Focus: An update on commercial mobile financial services deployments globally and a look into the progress made on commitments at Mobile Money Summit 2008 in Cairo.

Time	Topic	Description
09:00	Welcome & Introduction	Siki Mgabadeli, Award Winning Financial Journalist and Business News Anchor
09:10	Keynote Introductions	Keynote Speakers: Chris Gabriel, Chief Executive, Zain Africa Mohsen Khalil, Director of the Global Information and Communication Technologies, The World Bank Tim Attinger, Global Head of Product Innovation and Development , Visa Inc. Kent Lupberger, Senior Manager, Portfolio and Technology - Global Information and Communication Technologies, International Finance Corporation, World Bank Group
09:55	Commercialisation of Mobile Money and Significant Developments since Mobile Money Summit 2008	Panellists: Gavin Krugel, Director, GSMA An industry update on Mobile Money movements globally and setting the scene for the Mobile Money Summit.
10:40	Future and Emerging Payments Technologies	Presenter: Dag-Inge Flatraaker, Chairman M-Channel Expert Group, European Payments Council The spread of mobile money services is underpinned by the innovation and evolution of the underlying technology. This presentation will examine technology best practice, the need for standardization and how existing underlying infrastructure is driving mobile services.
11:10	Networking Break, Exhibition Hall
11:40	Global Innovations in Mobile Money – An MNO Viewpoint	Presenter: Mung-Ki Woo, Vice President Payment and Contactless Services, Orange-FT Group A look at the latest mobile money technology innovations as well as a report on the health of the mobile money technology supply chain. Are there real differences in technology requirements between developed and developing markets?
12:00	Panel: The Reality of Deploying the Latest Mobile Money Innovations	Panelists: Dag-Inge Flatraaker, Chairman, M-Channel Expert Group, European Payments Council Steve Granek, Vice President of Business Development, Neustar Hannes Van Rensburg, CEO, Fundamo Mung-Ki Woo, Vice President Payment and Contactless, Orange-FT Group Areas to be discussed include: Near-field communications: what is the value proposition for the mobile operator? Does this prevent handset churn? Is this a bank-driven offering? Mobile ticketing: SIM, NFC, or server-based? What is the size of the mobile ticketing market? Mobile bill and utility payment: truly larger than money transfer? What are the cost savings and convenience factors for consumers? 2D barcodes: new innovations and how 2D barcodes can be leveraged in mobile financial services
13:00	Lunch
14:30	Keynote Presentation	Presenter: Bob Christen, Director, Financial Services for the Poor Global Development Program, Bill and Melinda Gates Foundation
14:55	Delivering Successful Mobile Money Solutions to the Unbanked - Customer Acquisition	Presenter: Stephen Rasmussen, Manager, Technology Program, CGAP This presentation will explore the opportunity for mobile money in developing markets, with a particular focus on key challenges, identifying the right services and sustainable solutions, as well as consumer adoption and customer lifecycle.
15:20	Mobile Money: The Numbers and Consumer Insights in 2009	Presenter: Caroline Pulver, FSD Kenya Jon Gravrak, McKinsey and Company The launch of the CGAP/GSMA Global Market Sizing and Consumer based research conducted by Mckinsey and FSD Kenya.
15:50	Networking Break, Exhibition Hall
16:20	The Business Case for Targeting Unbanked Markets - Mobile Payments in a Time of War	Presenter: Miyanda Mulambo, General Manager, Celpay This presentation will examine the Democratic Republic of Congo's unique challenges for financial service provision and how these have been addressed by mobile services with lessons learnt from other regions.
16:45	Leveraging Existing Infrastructure and Behaviour for Branchless Banking	Presenter: Abhishek Sinha, Co-founder & CEO, Eko Why success in the mobile money space will require a business model that supports extremely low cost of servicing and hugely rapid scale by leveraging existing technological, IT & distribution infrastructure, existing behaviour, and intuitive and secure interfaces. The result should be a great value proposition without compromise in features and availability, with extremely low barrier pricing for customers.
17:05	Panel: The Reality of Delivering Mobile Money in Developing Markets	Panelists: Zahir Khoja, Director, Product Marketing and Head of Mobile Commerce, Roshan Rizza Maniego-Eala, President, G-Xchange, Inc, Globe Telecom Jojo Malolos, Group Head Financial Services, Smart Roberto Rittes, Director, Oi Paggo Betty Mwangi Thuo, Chief Officer - New Products, Safaricom Brian Richardson, CEO, Wizzit A unique panel of commercially launched mobile banking service operators that will examine the key challenges faced in a variety of regions. It will look at the current ecosystem, how it has evolved and what developments are expected over the next 12-18 months. This interactive session will allow delegates to learn from the panellists experience and how they can be applied to their home markets.
17:40	Day One Closing Remarks	Siki Mgabadeli, Award Winning Financial Journalist and Business News Anchor
18:00	International Cocktail Reception	Exhibition Hall Sponsored by: Western Union

Wednesday, 24 June 2009
On the morning of day two, participants will have the choice to select between sessions in the Regulatory Landscape Track or the Mobile Money Transfer Track. Our Regulatory Track sessions will look at how the regulatory challenges identified last year are being met, the new challenges we face and how the industry is addressing them. The Mobile Money Transfer Track will discuss progressing the mass deployment of international remittances through mobile.

In the afternoon sessions all participants will reconvene to look into the next 100 million mobile money customers – what are the emerging technologies and latest innovations and what are the probable business models that will take these forward?

Time	Topic	Description
09:00	Welcome
09:15	Regulatory Track The Regulatory Landscape for Mobile Money	Timothy Lyman, Senior Policy Adviser, CGAP Claire Alexandre, Financial Services Regulation, Vodafone Explore developments in regulation over the past twelve months and the key challenges that still remain going forward - What were the successes and the failures? How does regulation need to change to match the growth in mobile financial services? How can the industry assist in driving these changes?
	Integrity in Mobile Financial Services	Pierre-Laurent Chatain, Lead Financial Sector Specialist, Financial Market Integrity, The World Bank Governments are increasingly challenged to support the growth of Mobile phone financial services (m-FS) on the one hand, while mitigating their risks - including terrorist financing and money laundering - on the other. Last year, the World Bank released a paper exploring the risks associated with mobile financial services and how a sample of countries mitigate them. This presentation will show the outcomes of this survey and discuss the extent to which mitigation practices observed in several countries are consistent with the Financial Action Task Force standards on combating money laundering and terrorist financing.
	Mobile Money Transfer Track Edgar Dunn Results of Mobile Money Payments Report	Samee Zafar, Director, Edgar Dunn The session will present the highlights from the forthcoming EDC Advanced Payments Report and will discuss the current trends, perspectives and industry insights derived from discussions with industry leaders and the annual EDC stakeholder survey. The session will also present regional forecasts for Mobile Money on a global and regional basis.
	Western Union	Khalid Fellahi, SVP Africa, Western Union Mike Rodin, Associate General Counsel, Western Union
	Gold and Gold Rushes: Digging for Riches in MMT A Prospector's Perspective	Gregg Marshall, SVP, UTIBA Gold Rush Dynamics -- learning from history Gold Rush Goals -- how they apply to MMT Mining for Gold -- MMT field challenges in 2009
10:30	Networking Break, Exhibition Hall
11:00	Regulatory Track Panel: Current and Future Requirements for Mobile Money Regulation	Panellists: Stephen Mwaura, Central Bank, Kenya James Olekah, Director, Banking Operations Department, Central Bank of Nigeria Kim Vada, Deputy Director General, National Bank of Cambodia Carlo Corazza, Payment Systems Development Group, The World Bank A panel of regulators will discuss their views of the current and future requirements of mobile money regulation. Questions to be discussed include: Brand and distribution are seen to be the key assets required to deliver mobile money services. How does regulation for retail distribution as cash in and cash out infrastructures enable mobile money? Financial services regulation for non-banks is alive in some markets and has been blocked in others. What are the reasons for this difference in regulatory opinion? Which approach provides both access and consumer protection? Innovation and trial in regulation over the past year – has there been any movement? What are the next immediate actions in solving the regulatory barriers to mobile money?
	Leveraging Celcom Malaysia's Mobile Money Services for a Groupwide Rollout	Presenters: Kevin Henry, Vice President - Business Innovation Division, Celcom (Malaysia) Berhad Eckhard Ortwein, Area VP mCommerce, Sybase 365 Celcom Malaysia Berhad, Malaysia's premier mobile network, launched a standardized USSD-based mCommerce platform for national mobile money services and mobile money transfers into Indonesia and the Philippines. Celcom leverages its groupwide agent infrastructure for cash-in and cash-out processes and reveals the value of executing on a groupwide strategy.
	Mobile Money Transfer Track Enabling Mobile Money Interworking - Domestically and Across Borders	Frédéric Schepens, EVP Strategic Business Development, Belgacom ICS The mobile money transfer market is in need of catalysts that facilitate the domestic wallet deployment and/or provide a solution for international transfers, which, in most receiving markets, is a “killer application” in mobile financial services. Once the market has reached a certain maturity, the hub will undoubtedly be the model that makes most sense for international mobile remittances. In the meantime, a solution that combines a hosted wallet, a remittance hub, service deployment expertise and, where possible, an e-money license, can be a powerful accelerator. All this should of course be tailored to the specific needs of each region.
	Enhancing The MMT Experience: A Standard Architecture For Industry Collaboration	Steve Granek, VP Marketing and Product Management, Neustar (GSMA Pathfinder) The mobilization of financial services presents unique opportunities for collaboration between the mobile industry and the financial sector to the benefit of both. How will remittance providers find recipients served by mobile operators worldwide? How can the parties ensure the best user experience across these two industries? Mobile operators have unique attributes that contribute to the full value chain by improving the flow of funds in many ways. The GSMA PathFinder Service provides the foundation for a standard scalable architecture to support this multilateral business collaboration addressing privacy, security, global reach, time to market, and the interests of all parties.
	Mobile Network Operator - Case Study	TBC
	Cross-border funds transfer and regional remittence	George Held, Group Marketing Director, Products and Innovation, Zain A presentation and discussion around the regulatory environment, integration challenges, Service levels, reconciliation treatment and Hub approach to MMT
	Mobile Money for the Unbanked: Programme Update	Seema Desai, MMU Programme Manager, GSMA An update on the MMU grant programme
12:30	Lunch
14:00	Retail Applications and Mobility	Presenter: Eric Duprat, General Manager, PayPal Mobile A look at the evolution of the handset and how it is becoming the payments platform of the future. This presentation will address some key questions including: What are the challenges that providers in developed markets have? What is holding back adoption? Where will the market be in 12-18 months?
14:25	Customer Usage Patterns and Adoption Curves for Bank-led Deployments	Presenter: Len Pienaar, CEO, Mobile and Transact Solutions A look at the key statistics underpinning a successful mobile banking service and the factors in play in driving usage.
14:50	Catalyzing Mobile Payments Worldwide	Presenter: Carol Realini, Global CEO, Obopay As consumers around the world continue to discover the potential benefits of mobile payments, industry players must take a global approach to infrastructure development and service implementation. Players in the mobile payments industry are in a unique position to benefit from a global approach to industry developments; financial services, wireless and service providers need to partner and build a sustainable ecosystem that will propel the industry at a global level by building a sustainable common platform that addresses the needs of today’s consumers.
15:10	Networking Break, Exhibition Hall
15:40	Creating Sophistication in Mobile Money	Panelist: Roberto Rittes,Director, Oi Paggo
16:00	Panel: Addressing the Challenges and Realising the Potential of Mobile Banking in Developed Markets	Panelists: Eric Duprat, General Manager, PayPal Mobile Alastair Lukies, CEO and co-founder, Monitise Carol Realini, Global CEO, Obopay Len Pienaar, CEO, Mobile and Transact Solutions Key questions to be addressed include: What are the challenges currently being felt in developed markets? What can developed markets learn from service launches in emerging regions? What are the key trends? How are the players across the whole value chain working together to drive successful services?
16:45	Future Strategies, Commitments and Projections for Mobile Money	Gavin Krugel, Director, GSMA Kent Lupberger, Senior Manager, Portfolio and Technology - Global Information and Communication Technologies, International Finance Corporation, World Bank Group Mohsen Khalil, Director of the Global Information and Communication Technologies, The World Bank Stephen Rasmussen, Manager, Technology Program, CGAP Anuradha Bajaj, Adviser, Financial Sector Team, DFID What the key players have planned and are committed to do, and a look at the projections for the mobile money market over the next year.
17:15	Closing